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EasyPark - Making cities more livable

Sarah Azpeitia

senior product designer

2025

EasyPark delivers urban mobility solutions for cities and private operators. With rapid product growth in recent years, the focus has shifted to consolidating, standardizing, and strengthening the brand while creating scalable, market-driven features.

Payments was a legacy product with major gaps across markets. Clear priorities and improved ways of working enabled consistent deliveries and turned payments into a horizontal product supporting other app areas.

The biggest challenge of the current flow was end users finding it hard to navigating the payment flow and understanding the different payment options presented to them when trying to pay or part-pay their invoices. As a result Qliro had an overload of calls to customer service with customers asking why they had chosen a certain payment option.

Direct debit transactions rely on third-parties like Riverty to process SEPA and Billogram payments, depending on the market. It is often the case that users will still be able to use the app even weeks or months after not paying for service. Accounts were blocked without users’ knowledge and customers end up flooding the customer service lines.

The biggest challenge of the current flow was end users finding it hard to navigating the payment flow and understanding the different payment options presented to them when trying to pay or part-pay their invoices. As a result Qliro had an overload of calls to customer service with customers asking why they had chosen a certain payment option.

This research hoped to mitigate credit losses and identify best options that would lead to successfully initiating parking sessions through consistent messaging. A measure of success would be to unblock the user from their primary action by updating a payment method.

Redesigned the credits system to handle migrated users, referrals, refunds, and Italian top-ups—while laying the groundwork for the upcoming U.S. ParkMobile wallet.

© 2025 Samsen. All rights reserved.

Made with ❤︎ in Stockholm

Upplandsgatan 40, 113 28, Stockholm

EasyPark - Making cities more livable

Sarah Azpeitia

senior product designer

2025

EasyPark delivers urban mobility solutions for cities and private operators. With rapid product growth in recent years, the focus has shifted to consolidating, standardizing, and strengthening the brand while creating scalable, market-driven features.

Payments was a legacy product with major gaps across markets. Clear priorities and improved ways of working enabled consistent deliveries and turned payments into a horizontal product supporting other app areas.

A unified system architecture replaced fragmented solutions, creating one coherent direction for payment design across the organization.

Direct debit transactions rely on third-parties like Riverty to process SEPA and Billogram payments, depending on the market. It is often the case that users will still be able to use the app even weeks or months after not paying for service. Accounts were blocked without users’ knowledge and customers end up flooding the customer service lines.

Develop a messaging strategy in close collaboration with UXW and define the spaces within the payments product vertical that would meet business and user goals. Also part of the solution was to research additional touchpoints throughout the app in collaboration with other product areas to identify the optimal experience for users.

This research hoped to mitigate credit losses and identify best options that would lead to successfully initiating parking sessions through consistent messaging. A measure of success would be to unblock the user from their primary action by updating a payment method.

Redesigned the credits system to handle migrated users, referrals, refunds, and Italian top-ups—while laying the groundwork for the upcoming U.S. ParkMobile wallet.

© 2025 Samsen. All rights reserved.

Made with ❤︎ in Stockholm

Upplandsgatan 40, 113 28, Stockholm

EasyPark - Making cities more livable

Sarah Azpeitia

senior product designer

2025

EasyPark delivers urban mobility solutions for cities and private operators. With rapid product growth in recent years, the focus has shifted to consolidating, standardizing, and strengthening the brand while creating scalable, market-driven features.

Payments was a legacy product with major gaps across markets. Clear priorities and improved ways of working enabled consistent deliveries and turned payments into a horizontal product supporting other app areas.

A unified system architecture replaced fragmented solutions, creating one coherent direction for payment design across the organization.

Direct debit transactions rely on third-parties like Riverty to process SEPA and Billogram payments, depending on the market. It is often the case that users will still be able to use the app even weeks or months after not paying for service. Accounts were blocked without users’ knowledge and customers end up flooding the customer service lines.

Develop a messaging strategy in close collaboration with UXW and define the spaces within the payments product vertical that would meet business and user goals. Also part of the solution was to research additional touchpoints throughout the app in collaboration with other product areas to identify the optimal experience for users.

This research hoped to mitigate credit losses and identify best options that would lead to successfully initiating parking sessions through consistent messaging. A measure of success would be to unblock the user from their primary action by updating a payment method.

Redesigned the credits system to handle migrated users, referrals, refunds, and Italian top-ups—while laying the groundwork for the upcoming U.S. ParkMobile wallet.

© 2025 Samsen. All rights reserved.

Made with ❤︎ in Stockholm

Upplandsgatan 40, 113 28, Stockholm