Refreshing Heyflow’s digital experience
Linea Högberg
senior product designer
2025
Heyflow’s no-code builder lets marketeers craft mobile-first, interactive funnels that qualify and convert their traffic – with 50+ integrations, actionable analytics, and full customization in one solution.
In 2025, I redesigned Heyflow’s Home, Onboarding, and Pricing experiences, helping them adopt them to a new design system in the process. My role involved collaborating closely with the team to refresh their outdated interfaces, enhancing both the visual appeal and the overall user experience.
The redesigned pricing experience led to a 2% increase in conversion rate and a 7% boost in MRR retention.
I helped the team in launching their new pricing model, ensuring we crafted a solution that effectively conveys the benefits of a flexible approach that evolves with the organization's growth and changing needs.
Refreshing Heyflow’s digital experience
Linea Högberg
s
2025
Heyflow’s no-code builder lets marketeers craft mobile-first, interactive funnels that qualify and convert their traffic – with 50+ integrations, actionable analytics, and full customization in one solution.
In 2025, I redesigned Heyflow’s Home, Onboarding, and Pricing experiences, helping them adopt them to a new design system in the process. My role involved collaborating closely with the team to refresh their outdated interfaces, enhancing both the visual appeal and the overall user experience.
The redesigned pricing experience led to a 2% increase in conversion rate and a 7% boost in MRR retention.
I helped the team in launching their new pricing model, ensuring we crafted a solution that effectively conveys the benefits of a flexible approach that evolves with the organization's growth and changing needs.
Refreshing Heyflow’s digital experience
Linea Högberg
senior product designer
2025
Heyflow’s no-code builder lets marketeers craft mobile-first, interactive funnels that qualify and convert their traffic – with 50+ integrations, actionable analytics, and full customization in one solution.
In 2025, I redesigned Heyflow’s Home, Onboarding, and Pricing experiences, helping them adopt them to a new design system in the process. My role involved collaborating closely with the team to refresh their outdated interfaces, enhancing both the visual appeal and the overall user experience.
The redesigned pricing experience led to a 2% increase in conversion rate and a 7% boost in MRR retention.
I also supported the launch of Heyflow’s new pricing model, ensuring I designed a solution that effectively conveys the benefits of a flexible approach that evolves with the organization's growth and changing needs.