Mitt Coop: A new unified experience for Coop’s digital services
With a long history, Coop has accumulated a variety of digital services and offerings over the years, using multiple platforms and digital touch points. The challenge with such a spread-out infrastructure is the increasing costs and a less-than-smooth user experience. Coop addressed this issue by attempting to simplify the experience and consolidate key customer services under its main digital channel, the Mitt Coop app, creating a more streamlined and cohesive user experience.
I helped shape a conceptual platform for the Coop app that unified e-commerce, loyalty, and inspiration into one smooth experience. It brought together scan & pay, shopping lists, recipes, community activities, sustainability guidance, and family economy tips. The goal was to create a seamless, user-friendly solution that supported customers’ everyday needs while strengthening convenience, engagement, and community.
Mitt Coop: A new unified experience for Coop’s digital services
With a long history, Coop has accumulated a variety of digital services and offerings over the years, using multiple platforms and digital touch points. The challenge with such a spread-out infrastructure is the increasing costs and a less-than-smooth user experience. Coop addressed this issue by attempting to simplify the experience and consolidate key customer services under its main digital channel, the Mitt Coop app, creating a more streamlined and cohesive user experience.
I helped shape a conceptual platform for the Coop app that unified e-commerce, loyalty, and inspiration into one smooth experience. It brought together scan & pay, shopping lists, recipes, community activities, sustainability guidance, and family economy tips. The goal was to create a seamless, user-friendly solution that supported customers’ everyday needs while strengthening convenience, engagement, and community.
Mitt Coop: A new unified experience for Coop’s digital services
With a long history, Coop has accumulated a variety of digital services and offerings over the years, using multiple platforms and digital touch points. The challenge with such a spread-out infrastructure is the increasing costs and a less-than-smooth user experience. Coop addressed this issue by attempting to simplify the experience and consolidate key customer services under its main digital channel, the Mitt Coop app, creating a more streamlined and cohesive user experience.
I helped shape a conceptual platform for the Coop app that unified e-commerce, loyalty, and inspiration into one smooth experience. It brought together scan & pay, shopping lists, recipes, community activities, sustainability guidance, and family economy tips. The goal was to create a seamless, user-friendly solution that supported customers’ everyday needs while strengthening convenience, engagement, and community.