Overhauling Wolt's Interfaces
Wolt's refreshed product look marks a new chapter for Wolt in the lives of its customers and signals a growing maturity for the business and the brand: one that is cleaner and more joyful.
Client
Wolt
Service
Digital design system
Role
Designer
Duration
1 year 4 months
Year
2025
In the first six months, Matteo helped launch the initial phase of a unified, multi-platform design system for Wolt, focusing on fostering connections across every touchpoint. Which meant, systematising colours, typography, iconography, and spacing.
Once Matteo had finished helping elevate Wolt's core product elements to create a distinctive, refreshed identity, he shifted his focus to unifying how the Wolt brand comes to life across product experiences. A strong partnership between design and engineering has been key to driving cohesion across the entire design system.
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"From functional to expressive, the entire iconography system was redesigned. More than 550 icons."
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From functional to expressive, the entire iconography system was redesigned, with a strong focus on reactions. More than 550 icons. Reactions are a visual way for people to understand a venue's rating, and are also a meaningful way for users to express themselves as they review what they try on Wolt.
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In addition to icons, we developed a new color palette. Unsurprisingly, blue remains the foundation, now complemented by an expanded spectrum of hues.
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