Launching Hava - the first AI-based satiety app.

Aleksandra Mirocka
Hava is a new product developed by Diet Doctor - a nr 1 keto platform in the US - with a mission to reimagine guidance to healthy eating and nutritional science, called satiety eating.
My role was to facilitate and establish that transition and lead the entire design development, which included setting the design strategy, utilizing the AI technology and a design system creation, as well as working arm-in-arm with the team to deliver both visual and functional excellence.
2 months after the app launch Hava reached organically 3000+ paying members, app stickiness at 40%, 17k+ social media followers, and 18k+ email subscribers.

Client

Hava

Service

Design strategy, Digital product design, User experience, Service design

Role

Senior Product Designer

Duration

2 years

Year

2023

Special thanks

Andreas Eenfeldt, Anna Sotowska, Louise Adolfsson, Andrea Denolle, Irina Bilous
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